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Giving emphasis on providing members with personalised access on a large scale, sportswear major Nike launched a free app in order to accelerate its digital transformation in South Asia and India (SEA&I). The app was launched simultaneously in Singapore, Thailand, Philippines, Malaysia, India, Taiwan and Vietnam.
Nike is leading its growth strategy with the digital and direct businesses through new technologies, capabilities and innovations. The App connects Nike members to product, guidance, rewards and experiences, all tailored to their individual preferences. A digital Nike hub in the palm of your hand, members receive product recommendations based on what they love, with fast and secure checkout.
“The launch of the Nike App marks a critical expansion of Nike’s digital ecosystem in SEA&I,” says Sanjay Gangopadhyay, VP of Nike, South east Asia and India.
“Through this launch, we are creating meaningful relationships with our local members, and inspiring and equipping them to move,” he added.
Nike’s growing ecosystem in SEA&I allows consumers to shop on their terms — how, when and where they want. Consumers can shop at Nike stores and Nike partner stores, as well as online through the Nike App, Nike.com, SNKRS Web. Nike is also helping people make sport a daily habit through the Nike Run Club (NRC) and Nike Training Club (NTC) activity apps.
Members will have a chance to get the latest product drops, early and exclusively within the App, including weekly drops every Friday with key styles such as Air Jordan 1, Air Force 1 and Air Max. To kick off the launch, members can get early access to Space Jam products, exclusively on the Nike App.
Members will unlock exciting rewards through their personalized “Member Wallet” where they can find exclusive promotions, access to events and more. They will also have access to exclusive stories, guidance and other inspirational content.
Skechers USA, Inc, a global footwear leader, announced that the company has surpassed 3,000 Skechers retail stores worldwide with the opening of a store in Shenyang, China – now the brand’s largest. The latest milestone reflects the growing Omnichannel presence of the brand as the company continues to expand its retail, sales and logistic infrastructure to meet the global market’s growing demands for Skechers footwear.China has the largest number of Skechers retail stores at 941, followed by the United States at 472, and India at 222
At more than 32,000 sq.ft., the Skechers superstore in Shenyang joins a network of similar superstores in North America designed to showcase the brand’s diverse footwear styles for men, women and children with dedicated shop-in-shops for its collections, Skechers kids entertainment zones, and areas devoted to the brand’s growing line of apparel and accessories.
Priyanka Ahuja says, “With economic liberalisation several global brands have set base in India with multiple outlets across cities and Indians are now privy to global fashion trends. This increased exposure has consequently led to an increase in demand for these products – whether through the global brands or domestic brands. This is supported by the fact that India is one of the most rapidly developing economies in the world.”
Also, affordability is very subjective, especially in a country with a vast demographic diversity like India. “When it comes to fashion, we can get a similar looking product at very different prices. What makes the difference is the raw material quality, workmanship and fashion quotient. At Spykar, we ensure to deliver all the three factors,” states Abhishek Yadav.
“We aim to be number one footwear retailer in India,” he says, adding, “Men are equally inclined towards buying footwear and on an average have at least 20 pairs to go with different trousers. This is the reason why we are expecting footwear to contribute approximately 18 percent to the overall revenue, an increase from the current 11 percent,” he says.
Pepe Jeans retails through 238 EBOs, 1,350 MBOs and 582 LFS counters. The brand sees the online as an opportunity wherein they can target newer set of audiences as well as increase awareness about the wide range of products the brand has to off er. Pepe Jeans is present on Amazon, Jabong, Myntra, Ajio and Cilory.
Clovia, a premier lingerie brand backed by Ivy Cap Ventures, Zurich-based Mountain Partners AG and a clutch of private investors, has recently opened its 10th store in New Delhi.The lingerie brand sells through direct sales channels including exclusive brand e-store, partner websites like Myntra, Jabong, Flipkart and Amazon among others and also through offline retail outlets
On the shoes and caps, she further adds, “Transparent shoes and bags are making a true fashion essential. Dramatic hats and sailor caps are something to watch out for as well. Round accessories are making a lasting impression be it sling bags, hoop or round earrings and chain neckpieces with bigger and bolder look giving an enigmatic appeal in sleek and elegant form.”
On the growth drivers for fashion jewellery, Jacqueline Kapur highlights an interesting observation. “Women are consuming a wider variety of media from all parts of the world today. There are putting together outfits from Pinterest boards, taking inspiration from international pop artists or fashion bloggers and shopping these looks online,” she explains.
HSE first forayed in the offline retail space with a partnership of Future Group’s Central Mall. While a major chunk of the company’s revenue comes from its online channels, the offline sales from the 16 standalone stores across Delhi, Mumbai, Chennai, Lucknow, Ludhiana, Pune, Bhubaneswar, Bangalore and more than 70 shop-in-shops contribute to over 35 percent of the company’s revenue. HSE is planning to open 20-25 new Indya stores in the next 12 to 16 months, targeting metros, mini-metros and affluent Tier-1 Cities.
The rise in demand for accessories can also be credited to the efforts being put in via the online channels both by the brands and e-commerce portals like Amazon, Flipkart, Myntra etc. Accentuating their role, Priyanka Ahuja says, “Big brands and retailers operate through multi-channel or Omnichannel structures, making the products much more standardised and easily available. Also, the emergence of new fashion websites has led to a massive expansion and diversification in the accessories market. Accessories such as bags, wallets, belts, scarves, hats, glasses etc. are heavily promoted on such online channels and come with the enhanced advantage for ease of purchase.”
Being Human’s commitment to sustainability starts with their sourcing stage. The brand sources fabrics from mills that are known for their concern for the planet and its people. Moreover, it utilises cutting edge technology like laser and ozone to help it in reducing the use of harmful chemicals and wastage of water.